This project was part of Gene Branding’s participation in the 2025 Creative Summit in Riyadh. It featured a simple interactive application where participants entered their information and selected the creative “genes” that best reflected their unique expression. They then recorded a short 5-second video. The output is a dynamic poster that blends the recorded video — reimagined in Gene’s signature visual style — with the selected keywords representing their creative identity. The final poster is automatically sent to their email. On the main display screen, a live-updating animated infographic presents a visual summary of all participants' inputs, seamlessly aligned with Gene’s brand language.